Unconventional Since 1880.
We started with a simple idea: to create something honest, bold, and rooted in a sense of place. What began as a creative experiment has grown into a brand that celebrates individuality, challenges convention, and draws inspiration from the overlooked and unexpected. We believe the best stories are found off the beaten path — in the people, the culture, and the moments that don’t make the guidebooks.
In 1880, the word Charlestonia briefly appeared on the official city seal — a strange, fleeting vision of a different Charleston. It was quickly removed, but not forgotten. 
Source: www.charleston-sc.gov
To us, it cracked open a door to an alternate version of the city — one that honors its roots but isn’t bound by them. Our work lives in that space: part homage, part rebellion. Whether through design, storytelling, or the products we create, we aim to offer a new take on the South — one that’s unexpected, evolving, and unapologetically our own.